At i2Finserv, we combine human expertise with technology to provide unbiased, personalized financial solutions that help you achieve true financial freedom.

Founder & CEO
"I started i2Finserv with a simple yet powerful belief: every investor, regardless of their portfolio size, deserves access to high-quality, unbiased financial guidance."
With over a decade of experience in the financial services industry, Anjum recognised a glaring gap in the market. Investors were often sold products that suited the seller, not the buyer. Mis-selling was rampant, and genuine financial planning was a rarity reserved for the ultra-wealthy.
Today, i2Finserv stands as a beacon of trust for hundreds of families. We don't just manage wealth; we manage dreams, aspirations, and legacies. Our client-first approach ensures that every recommendation is made with only one person in mind – you.
The principles that guide our every decision and recommendation.
We are purely client-focused. We don't push products; we provide solutions that are right for you.
Money is a tool, not the goal. We align every investment strategy with your life's milestones.
We combine emotional intelligence with rigorous data analytics to optimize your portfolio performance.
We believe in proactive communication and staying by your side through every market cycle.